Understanding The Marketing Mix Or The “4 P’s”

The Marketing Mix or the “4 P’s” is a method that business owners use to determine the product that they sell; the price it is sold for; the place it is sold; and the promotional outlet for informing customers about the product. Each of these three...

Search Options: A Powerful Tool For Refining Results

This video puts a spotlight on the Google Search Options as part of the “Hidden Gems” series. Matt Cutts returns to guide us on how to use this feature for results enhancement. This brief walkthrough provides a glimpse of its enormous potential. Begin by...

What Does Google Think About Meta Descriptions?

The question of whether or not Google is doing away with the use of the Meta description is answered in this short video clip from Google’s Matt Cutts, presented on April 23, 2009. The Meta description is a short description written by the webmaster outlining...

Huge Profits by Harnessing the Power of Email

You might have heard the saying that the “money is in the list” but not really understood what it means or why it is so important.  Simply put, having a mailing list gives you the power to contact people again and again, promoting your products, your services, your...