For many, this will be the first contact with your company, so keep it fun but professional; engaging but fresh.

 

     And remember to update your Facebook page regularly.

 

     Many businesses think it is enough just to create a fan page on Facebook, but miss out on these 5 simple but effective ways to maximise their branding and presence.

     These low cost tips will really help you make the most of your Facebook fanpages and your marketing campaigns.

 

1. Add a Facebook ‘Like Box’ to Your Website

 

      An effective way to drive traffic to your Facebook Page is to promote it on your own website. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your page without ever having to leave your website.

2. Add a Hyperlink In Your Facebook ‘About’ Box

 

      In the left hand column of your Facebook page you will see the ‘About’ box. In this box, add a hyperlink to your website to encourage more people to visit your site. You only have a limited amount of space so be sure to keep it simple by posting something like this:

 

     For more great deals visit us at: http://www.MyWebSite.com

3. Engage With Your Visitors By Asking Smart Questions

 

      Questions are a great way to engage with your visitors…but there is definitely a right way and wrong way to ask questions on Facebook.

 

     People move from page to page very quickly so they will be unlikely to make a comment if the post or question is too long. Make sure you that you ask questions that allow them to make short and easy response.

 

4. Use Every Pixel To Create A Strong, Well Branded Timeline Cover Image

 

     Consider the Timeline picture as a massive Billboard everyone visiting your page will see. Business pages aren’t allowed any kind of contact details, sales pitches or calls to action on the cover image BUT you can highlight your product, your logo, your staff or even your customers by using a clever mix of images and design. You can get a designer to do it, but there are many free sites that will help you do it yourself.

     One thing to keep in mind: For many, this will be the first contact with your company, so keep it fun but professional; engaging but fresh. And update it regularly.

 

5. Don’t Forget to Secure Your Custom Facebook URL

 

     Once you have created your Facebook page, go to http://facebook.com/username and secure a username for your Facebook page.

 

     Top Tip: Keep it simple so that people will remember it. If you get too clever or creative, you might confuse your audience.

 

How We Can Help

 

      As so many of your customers now access the internet, especially social media sites like Facebook, via their mobile phones having a Facebook presence is essential for any business.

 

     We are a local online marketing company who specialise in Facebook marketing campaigns. We are incredibly friendly and have a wealth of experience in online and social media marketing so we can help you to gain a huge following of loyal fans and convert them into customers.

 

     If you don’t have the time or confidence to get started online then please give us a call or email us. You will be so glad that you did. We are not pushy but you will love our enthusiasm and will be very excited to learn what we can do for your business.

 

     You can find all of our contact details below.

 

     We really look forward to hearing from you.