A person from Northern Ireland wanted to know whether Google handles all websites equally or treats each kind in a different manner. Examples are personal blogs, e-commerce sites, bulletin boards, wikis, informational sites, and so on. Is Google making an effort to analyze them and make distinctions in order to provide a deeper context for the content or do they follow an egalitarian approach?

Matt Cutts says that in the old days, Google would only look at the content without scrutinizing the kind of website they found it in. The way Page Rank was computed then was pretty straightforward. As time went by, they began to implement increasingly complex algorithms that took context into account. Search results today can in fact be refined to show just blogs, news, shopping, books, places, flights, discussions, recipes, applications, patents, or videos.

Google hopes that users will find the results more relevant by taking this nuanced approach. Matt tells webmasters not to worry about these distinctions, though, and simply focus on creating a fantastic site that holds a lot of value for readers. Whether a site has a blog, a forum, and an e-commerce component does not matter as much as having great content that matches search queries well.

Video Link:
Are different types of sites treated differently in Google? –