Keyword Stuffing - 3 Reasons Why It's Killing Your Business  So, you think you’ve got it all figured out…

All you have to do to tap into the millions of people who perform Google and Bing searches every minute is make sure that you’re targeting the right keywords.  Then, just fit as many of those keywords into your web content as you can.

Well, you’re half right!Successful internet marketing does revolve around keywords.  If you pick the right ones, you can get targeted traffic, without being so buried in competition that no one ever notices you.  However, the key to getting more exposure on the search engines is not to fit as many keywords into your web content as you can.  That’s actually called “keyword stuffing”, and it is a very bad thing!But just why is keyword stuffing so terrible?  How does it actually damage your business?

1.  It doesn’t flow naturally
Good web content – whether it’s sales copy, articles, or blog postings – makes readers feel like you’re talking specifically to them.  Ideally, readers should feel like you’re having a conversation, during which you solve their problems and answer their questions.  But in order to have successful web content, you need sentences that flow naturally.  If you’re stuffing keywords in all over the place, your content is never going to look natural!  Instead, it’s going to look like some kind of spin-off Klingon language – and no one is going to take it seriously.

2.  It makes readers hit the “back” button

If your web content has fallen victim to keyword stuffing, what do you think people are going to do?  Read until the very end?  Click on your “buy” link?  Absolutely not!Instead, they’ll hit the “back” button and go look for a website that actually provides them with coherent information!The longer you can keep visitors on your page, the more likely you are to make a sale.  If your keyword-stuffed content has people running for the hills, you’ll never make much money.

3. It violates the search engines’ #1 rule

While most internet marketers think that the search engines are the end-all-be-all authority, that’s not really what the search engines think.  In fact, the search engines openly admit that web content should be written to impress real people first and search engine spiders second.  To the search engines, keyword stuffing represents nothing more than an attempt to cheat the system – and there is no better way to make the search engines mad than to have them think you’re trying to manipulate their rankings!  And, obviously, if the search engines are mad at you, you’re never going to get the high rankings – and all of the exposure that comes with them – that you want.