THE FACTS
1 Billion
Facebook is now the world’s biggest social network, with over 1 billion active users. Founder, Mark Zuckerberg announced the milestone on US television in October 2012.
PayPal
Expects to see $7 billion in mobile transactions by the end of 2012.
How Businesses Are Using Social Media Platforms
Twitter 71%
Facebook 56%
LinkedIn 53%
YouTube 4%
Source: Chartered Institute of Marketing<img style=”margin: 10px; float: right;” 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