by eziadvertising | Mar 30, 2016 | Blog, Copywriting, Marketing
Content marketing is nothing new, and while it's going to evolve into new formats and platforms throughout 2016, as it always does, but it's definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats...
by eziadvertising | Mar 25, 2016 | Blog, Marketing, Social Media
A year ago, or even six months ago, Snapchat was just a tiny blip on the radar of most marketers and entreprenerus. In fact, even that might be generous; many people who weren’t in Snapchat’s hyper-engaged teen and young adult demographic may not have even...
by eziadvertising | Mar 20, 2016 | Blog, Marketing
Want to know what one of the fastest ways to kill your credibility is? To pretend to have it when you don’t. It’s an unfortunate reality, but the landscape of online marketing has been invaded over the past decade by those claiming to be experts in things...
by eziadvertising | Mar 15, 2016 | Blog, Copywriting, Marketing
Ever heard of popular PR and journalism tool “Help A Reporter Out”? If you’re not acquainted but you have a brand or expertise to market, this quickstart guide will give you the basics. At its core, Help A Reporter Out, or HARO, is a platform to help...
by eziadvertising | Feb 20, 2016 | Blog, Google Tips, Marketing
Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO...
by eziadvertising | Feb 15, 2016 | Blog, Copywriting, Marketing
How many times have you read a lame “5 Ways to Improve Your Bottom Line!” title, clicked through, and the been disappointed to find the same old generic, rehashed information on the other side? If you roll your eyes whenever these titles come up in your...
by eziadvertising | Feb 10, 2016 | Blog, Copywriting, Marketing
Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market. Content marketing has proven, over the last couple of years, to be outpacing its more...
by eziadvertising | Feb 5, 2016 | Blog
Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or...
by eziadvertising | Jan 30, 2016 | Blog, Marketing
In part one of this series, we took a look at the first five predictions for changes to marketing trends in 2016. Many of our first half of the list focused on changes in tone of voice and public perception approach, let’s check out some other angles in the next...
by eziadvertising | Jan 25, 2016 | Blog, Marketing
Much like the rest of the world, marketing as an industry has seen massive year over year changes over the past half decade or so. As technology and communication take mega-leaps in shorter amounts of time than ever imagined, we have to adapt quickly to stay ahead of...
by eziadvertising | Jan 18, 2016 | Blog, Copywriting, Google Tips, Marketing
So you’ve churn out a stellar blog post. I mean a real whopper, something that will make people say, “wow, I’ve never thought of it like that!” Packed with data, case studies, and references, written with the eloquence of a modern day...
by eziadvertising | Jan 15, 2016 | Blog, Copywriting, Marketing
Content is king, queen, and the whole royal court these days. In fact, the nod given to creating longform, rich content by traditional ad agencies, who themselves have rebranded in droves to ‘media agencies’, should give you some indication as to the way...
by eziadvertising | Jan 10, 2016 | Marketing, seo
Let’s not kid ourselves, the state of SEO 4+ years ago was laughable, a joke, if you will. Google’s own search results were so easily manipulated with “backlink packages” and the like that it was straightforward to a fault to get a new site...
by eziadvertising | Jan 5, 2016 | Motivational
One of the biggest driving forces between why so many people take up the internet marketing reins is that they want some degree – often complete – of freedom from their dreaded day jobs. The 9 to 5 cycle has left many jaded, especially in a place like the...
by eziadvertising | Dec 30, 2015 | Blog, Google Tips, Marketing
Left and right, entrepreneurs and businesses are using blogs to help build their businesses. From transparency blogs, which follow a journey, to straight up authority resources, people still like to read, and content marketers who can give them something nice to look...
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