No matter how ill-equipped you believe yourself to be regarding the Internet and using it to make the most of your business, the information here is vital in helping you to be an online marketing success.
First of all, you need to know the basics. Learning to run before you can walk is definitely not advisable when it comes to Internet marketing so read on to find out exactly what you need to know before you start.
What is Internet marketing?
Internet marketing is effectively what the name suggests – a form of marketing and advertising that is used online. You can essentially advertise any products and services you offer on the Internet with a view to making them visible to a global audience. After all, people can find your business from all over the world.
It really is that simple a concept, although it does combine several technical and creative elements. These include but are not limited to web design, website and product development, sales techniques and advertising.
Online marketing methods
As simple as the concept of Internet marketing is, it can get complicated when you begin to learn about all the methods used within its umbrella. For example, you have SEO, SEM, keyword targeting, banner ads… and the list goes on. All of those letters can quite easily confuse you so here is a quick guide to them:
SEO – Search engine optimisation uses a variety of techniques to make your website rank highly when certain phrase are searched for. Building links, keyword optimisation and onpage meta data.
SEM – Search engine marketing promotes a website by making sure it is visible in a search engine via paid means. Paying to include your website in the results and using contextual advertising are both techniques that are common here.
Banner Ads – Putting banner ads on carefully chosen websites can boost the number of visitors to your site and increase your sales figures as a result. Choosing reputable and relevant websites will also enhance the reputation of your website quickly.
Aesthetic Appeal – Of course, when potential customers do visit your website you have to make sure that it showcases your products and services perfectly. This is why you chose our excellent website design service to begin with!
As you can see, Internet marketing includes a lot of factors and strategies that you can use to make your website more visible and attract visitors. All of these factors, strategies and tools will be covered in future emails so you can learn far more about Internet marketing if you stay tuned!