‘Buying Keywords’ vs. ‘Traffic Keywords’

Any seasoned Adwords advertiser knows the difference between ‘buying keywords’ and ‘traffic keywords.’ Unfortunately, many in the SEO world think of keywords as a group of equal value items without considering their differences in intent and value.   The truth is that...

How To Build Links In The Aftermath Of Penguin

Search technology took a long time to mature. During its infancy, people would find vulnerabilities left and right. It didn’t take long to figure out how to exploit these imperfections. The outcome was poor search quality that left many users feeling...

Keeping Track of Your SEO Efforts

One of the toughest aspects of staying on top of your SEO campaigns is tracking the tasks that you do. From monitoring your link development to keeping track of how your content is posted, running an SEO campaign requires a lot more in the way of managerial skills...

Double Your Sales

Your customers are your assets, So, treat them well.  Treat the relationship like a little plant that will grow into a strong tree if you take care of it enough.A week or so ago, I was in my local pizza restaurant and after waiting patiently in the queue, my pizza was...