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Three Enormously Bad Landing Page Copy Techniques

Three Enormously Bad Landing Page Copy Techniques

by eziadvertising | Mar 25, 2015 | Blog, Marketing, Motivational, sales

Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories,...
Making Your Call To Action More Actionable

Making Your Call To Action More Actionable

by eziadvertising | Mar 20, 2015 | Blog, Marketing, sales

The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sing Up Here” that they are likely going to receive spam. They know that when they click “Buy...
What Did We Learn from the Ice Bucket Challenge from a Marketing Perspective

What Did We Learn from the Ice Bucket Challenge from a Marketing Perspective

by eziadvertising | Mar 15, 2015 | Blog, Marketing

So now that the ice bucket challenge craze has died down, and we’ve had a few minutes to not be frightened by every video we see of our friends and family pouring water on their heads lest they say our names, it’s time to analyze the social phenomenon. As...
Tuning Up Your Marketing Strategies for More Effective Returns

Tuning Up Your Marketing Strategies for More Effective Returns

by eziadvertising | Mar 10, 2015 | Marketing, sales

A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The...
Are You Testing your Unique Selling Propositions Enough?

Are You Testing your Unique Selling Propositions Enough?

by eziadvertising | Mar 1, 2015 | Blog, ecommerce, Marketing

Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important...

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