Using “Help A Reporter Out” To Find Experts

Help A Reporter Out, or HARO, is a PR and journalism platform. Journalists or users registered as media outlets can submit calls for sources for their story ideas, and experts and brands can pick and choose to email various prompts via an email newsletter that HARO...

The Elements Of A Successful Content Marketing Piece

Content marketing: The creation of written, video, audio, or other content by a brand with the goal of garnering an audience or attention and establishing authority within a market.Content marketing has proven, over the last couple of years, to be outpacing its more...