Standard templates abound promising instant success to those who are trying to build their own sales page. Take these with a grain of salt. There is no magic formula for success as each case is different from the next. Sites that promise the moon and the stars are likely in it just to win your dollars and nothing else as any competent online marketer will know that things don’t come quite that easy.


     Sales pages can indeed be broken down into individual components but completing each section is never straightforward. As we have seen in our two previous articles, each element has its own unique character and purpose. These must be studied diligently in order to create an effective sales page. To round up our series, we look at five more components which should complete a well-crafted ideal.


An Eye-catching Design


     Traditional sales pages were composed of a long copy with a smattering of images. These can still work but the design can use a bit of a touch-up. It is best to retain the simplicity, though, as the primary focus should remain on the copy. Ensure that the layout is clean and that there are no unnecessary elements floating around and distracting the reader. Remember that they must consume the page from start to finish so any distraction must be eliminated.


     The page design must be cohesive. Each element must complement the other to create a harmonious look. Consistency is desired, with a logical flow from the introduction to the final sales pitch. Do not mix too many colors or large images together as they could skew the layout and make the page seem sloppy. Aim for an elegant and professional look that would make a favorable first impression. After all, you might not get another chance.


A Compelling Offer


     After introducing the company and telling the story behind the product, it is time to make an offer they can’t refuse. List down the product specifications to remind the readers what they will be getting. Then, enumerate the distinct advantages that can be gained by using the product as opposed to its competitors. Emphasize its value to potential owners.


A Guarantee that Erases All Doubts


     If the product is a new to the market, then it would be understandable that people would be hesitant to take a chance on it. For all they know, it may not work as intended or it could induce unwanted side effects. Sometimes people are simply not satisfied with the product’s performance. Banish their hesitation by providing a guarantee that reduces the risks on their part. One popular form of this is the 30-day money-back guarantee. Another is a limited lifetime warranty. Just make certain that the scope and limitations are clear to the readers to prevent problems in the future.


An Urgent Call to Action


     Near the end of the page is where your powers of persuasion are most required. Here, readers who have gotten to know your company and your product will be asked to make an immediate purchase. Entice them with discounts if they buy now instead of later. That moment is the golden opportunity to create a sale. If people choose to delay their purchase, then the probability of the sale plummets with time. In some cases, readers will instead be asked to download an e-book or subscribe to a newsletter. The latter have higher conversion rates since they are typically free of charge, though they still call for a powerful call to action to get good response.


A Last Hurrah


     After the call to action has been made, a bit of follow-up or “last hurrah” can be written in a postscript. This short section is there to motivate doubters to go ahead and take the chance. It must be filled with positive language including a summary of the product benefits, the guarantees, and the advantages of buying right away. All essential details are reiterated for that final push towards immediate action. Do not forget to include this section as it has been found to boost sales dramatically.


     Effective sales pages often go through periodic evaluations for fine-tuning. In online marketing, learning simply never stops and the content must change to reflect a better understanding of related strategies and technologies.