Google’s search engine has expanded their operation to include a more comprehensive means of looking through online pictures.  One recent web video conference with Google Image product manager Peter Linsley identifies how image search is changing.


This video is Peter Linsley’s web presentation on the updates and the traffic that Google Images enjoys.  Since Google receives more search listings than their competitors combined, they are the heavyweight search engine and the model for all online queries.  Yet many of their queries are quite subjective, as a request for a topic like horses or cars can deliver billions of images that may be less than helpful for users and marketers.  Linsley explained how marketers can utilize the number of searches, delivered in 2009 at SMX West.

One example is that users can put a word into the image search as a means of shopping.  A person looking for a specific haircut, for instance, can look up the picture and the marketer can capitalize by placing ads for haircut salons and boutiques to capture their attention.  Likewise, a person looking at an image search for birthday gift ideas is ready to spend their money on a good idea that shows up, so a company with novel gift products could reap massive benefits.  Google’s algorithm for images is different from their page search given the need to eliminate duplicates.  The search clusters together similar images so that they can be treated as a single picture, lest the user scroll through dozens of duplicates.