The link “What’s a preferred site structure? -” offers answers to important questions related to web development.

In this video, uploaded on March 6 2009, Matt Cutts answers a collection of questions related to preferred website structure and content. Creating a website involves a certain amount of careful forethought and planning. There is no hope of creating a successful website if the ill-fated plan is simply to slap some haphazard coding and SEO content together.

The software developer discusses whether or not key content should be kept closer to the root menu. Often, sites will be structured in such a way that they have content pages buried in URL that resembles a funnel-structure. Matt Cutts explains that the fewer clicks are required, the better a website is deemed to be. It all boils down to common sense.

When developing a new site or refurbishing an old one it is important to focus on aspects related to user friendliness. It is always a good idea to look at the concept for a new website from the view of potential users. Whether the site is content based or whether it is for an online store, the main aspect to keep in mind is that users should instinctively be able to click their way to whichever area they wish to find without finding themselves in a maze-like situation.