A webmaster noticed that keyword arrangement is important in Google Search. In his experience, typing “Texas widget” drew results that were different from “widget Texas.” He would like to include both phrases and perhaps other permutations on a page to cast a wide net among searchers. However, he is worried about the possible implications. Would this plan be frowned upon as keyword spamming?


Well, not necessarily. Matt Cutts says that Google will not be quick to penalize people for optimizing their pages in this manner, but he does advise caution. The different combinations should appear naturally throughout the content. Having them all bunched up towards the bottom may draw a red flag and be considered as keyword stuffing.


For Matt, this practice is not even necessary. He says that webmasters are better off sticking to the most popular keyword arrangement. Go for the phrase that people actually use. The others typically draw very few hits and are thus not worth the time and effort to put in place, especially since the phrases can become unwieldy as the number of words increase.