The Power of Pain

The Power of Pain

Let’s talk about human nature for a second. If I were to offer you a succulent, moist, still warm-from-the-oven piece of triple chocolate cake… …while simultaneously slamming my heel into your toes… …which one would you notice? Which one would you react to? And which...
Big Fish, Small Pond

Big Fish, Small Pond

Your target market must be small enough that the resources you’re able to commit will have a big impact. Imagine carrying the heaviest rock you can hold and dropping it into a small pond. The splash would be huge, loud and noticed by anyone around, and the ripples...
The Secret Copywriters NEVER Tell You

The Secret Copywriters NEVER Tell You

The Secret Copywriters NEVER Tell You It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right? After all, that’s what most copywriters will tell you. However, at least half the battle is won via selection of your audience, rather...
Building a Business vs. Raising Money

Building a Business vs. Raising Money

Ten years ago, and certainly 15, this discussion would have been laughable. It’s the ‘debate’ between building a business and just raising money. Of course, anyone raising money will tell you that they’re actually building a business, and much...
Using Customer Feedback Surveys

Using Customer Feedback Surveys

Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the...
Go Above And Beyond For Your Customers

Go Above And Beyond For Your Customers

When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media...
Productivity Rituals

Productivity Rituals

More often than not, the only strategy ever discussed when it comes to working and running a business from home is the outward facing work. You can find countless guides on advertising,. Marketing, SEO, blogging, and more, but your own personal productivity ritual is...